In
today’s social media world, even terrorists
understand the power of marketing and image.
ISIS, the Islamic terror group that’s
been making waves lately, has a branding problem. No,
not the beheadings; that’s part of its terror strategy and it’s working just
fine to help craft the image the group wants.
No, not the crucifixions, which are accomplishing the same purpose. No, not its habit of lining up prisoners in
front of mass graves and then opening fire until the weapons run dry. Same deal there. ISIS obviously subscribes to the notion that
anything worth doing is worth overdoing.
And when it comes to terror and brutality, it’s clearly emerged as the
best in its class.